About the chat marketing concept

The web is an indissoluble part of our lives.  Nowadays one of every two users uses the web as its main source of information.  The searching for data has gone from the library to the digital world, from advertising in the media to advertising “on line”, “the marketplaces have gone digital”.  Nevertheless, though everything around us can be translated into 1s or 0s, it is still the user, armed with his PC, the one who goes searching for data, seeking information.

 The concept of chat marketing breaks, this communicational circuit and now it is the information who seeks the user. Chat Marketing brings a company and its products, to your innermost circle, to your list of friends and opens the possibility of talking anytime and with whatever gadget at hand, with the COMPANY. The concept of chat marketing leads communications towards a more conversational area, to “univocal” communication, to a bidirectional communication allowing thus to break with traditional strategies of virtual marketing.

 Chat Marketing gets messages closer to the everyday life of people, by means of a character, who talks with the user-client, informing them about their latest products but also listening. In this was the information given through the chat is richer allowing the “micro segmentation” (identification’) of the client. By this means, doors open straight to life experience, more straightforward messages are possible and with greater potential than traditional mails or even e-mail marketing.

 From the rigid and institutional web we have gone to the blog system where the company talks and listens. In the world of the chat, the company seeks you, follows you, listens and proposes.